Many ponder if there is a difference between a manager and a leader. Of course there is! But how does one truly know the difference? In the purpose of both individuals. Managers are focused on daily operations and functions and performance. Leaders look at using all tools, especially people, to move a company from point A to point B and elevating the people in the process. Managers are those working more closely with employees and clients to produce an immediate desired outcome. Leaders are those who look towards a vision and future intent and discover what needs to happen now so that that this vision can occur.
The best leaders are those who chose not to remove themselves from the understanding of daily operations but hold authority and power (these two are different too!) to make certain decisions to change the course of an organization. But again they look at not only transforming the company but transforming the employees along the way. After all, all leaders will soon retire and need someone to fill their shoes. Why not let that be someone they have groom to be an awesome leader too? So while these two terms are often times used interchangeably, there is a difference between the two. Understanding this difference will separate one from a person of just action to a person of continual success and heightened achievement on various levels.
Which type of business professional are you, a manager or a leader?
Wednesday, March 20, 2013
Managing Your Brand
Managing Your Brand...what does this really mean? Are you a product? Yes! Can you make yourself valuable to others? Yes! How do you go about doing this? Simple...making sure you understand what you have to offer, understand what a company or professional is looking for, and know how to give them exactly that!
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." This same definition can be allocated to a person in relation to how they manage themselves. Managing yourself or your brand will govern opportunities that will present themselves to you. It all begins with your business knowledge and application of it, work experience, networking skills, professional document creation, and your overall appeal.
Remember hearing the term, you only get one chance to make a first impression? Let your brand make such a good impression on others. First, understand what it means to manage yourself as it relates to the career field your interested in and know exactly what you need to do to get what you want. It is that easy! Now start branding yourself!
Can you do this?
The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." This same definition can be allocated to a person in relation to how they manage themselves. Managing yourself or your brand will govern opportunities that will present themselves to you. It all begins with your business knowledge and application of it, work experience, networking skills, professional document creation, and your overall appeal.
Remember hearing the term, you only get one chance to make a first impression? Let your brand make such a good impression on others. First, understand what it means to manage yourself as it relates to the career field your interested in and know exactly what you need to do to get what you want. It is that easy! Now start branding yourself!
Can you do this?
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